Repeat business is more efficient to earn than new business, and it builds the kind of brand-loyal relationship that compounds over time. Seven tactics consistently move the needle.
The seven tactics
- Coupons genuinely drive loyalty: 67% of consumers surveyed believe coupons help build loyalty, and three-quarters of online shoppers say they're more likely to return to a site that offers them.
- Alternative payment options convert hesitant buyers: on average, 21% of PayPal shoppers at established merchants say they wouldn't have completed the purchase at all without it.
- Social media builds a personal connection: real engagement there measurably boosts loyalty beyond just brand awareness.
- A streamlined checkout wins on its own: Express Checkout conversion rates run 23% higher than standard checkout at some of the largest online retailers.
- Cart abandoners are recoverable: a well-run follow-up email campaign can capture up to 46% of consumers who abandoned a cart.
- Celebrate milestones publicly: Apple's public celebration of its billionth app download is the model — recognition generates its own positive marketing momentum.
- Show your security work, don't just do it quietly: visibly displaying fraud-prevention effort and data-protection commitments measurably builds consumer trust.